Saturday, May 7, 2011

Visit to RAW


I visited raw yesterday in Manchester. They're a pretty big design agency with a still smallish staff (7). I spent about an hour and a half there with Tom who does most of the liaising with the students.

I got some really useful advice from him in terms of my own practice. I said that I was having trouble getting responses from studios and he told me the best thing you can do is send emails that show some character, rather than really formal emails, because they get thousands of those a month. I think this is something I need to bare in mind, because whilst my emails are individually tailored, they are quite formal and standardised to a point.

In terms of breaking into the industry, Tom said it was mostly luck. Raw's big break came when they were found using a google search by someone in the NHS. I think this is insane and really lucky. It really puts a human character to a huge organisation.

Anyway, it was a really useful visit with some stuff for my design practice too.

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