Unfortunatley the pop-up shop is in a bad location and I'm not sure the clientele are likely to spend £20. (that's another point, looking at all the shops online and the quality of our t-shirts, we're going to sell them at £25 outside of the pop-up shop, but we've had to reduce the price for the shop).
Thankfully, if they don't do well, no one is going to know, it's not publicised, and therefore we can just go away and plan better.

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