Thursday, January 20, 2011

Portfolio Surgery- Plus Minus

Ok so recently I had a portfolio surgery with Tom Eales of studio plus/minus. I couldn't help bt feel a little ambiguous as to how much he could help me with what I was doing. I was utterly wrong. I haven't got my portolio on here because I threw it together really quickly and it didn't represent me very well. The work, a lot of it good, wasn't photographed well and thats something I need to work on, and although he was very positive about my work, he said the same thing. The angles and lighting need working on. I know a few photography students so I might exchange some shots of my work for some graphic design work.


This design is something I threw together and isn't considered, however the little details like the spacing in this hyphen need to be carefully considered. Every design agency/designer can spot these problems instantly and in that instant you lose some class as a professional.


He also said to make sure that things that went live are made clear that they went live because this makes you stand out a lot more.




Again he pointed out spacing issues and the problems with my photography, too dark and too yellow etc.


He said to limit the amount of words you use, they're not going to be willing to read it all so get straight to the point. He also gave me ome advice on the kinds of lenses and apparatus I should be using to photograph my work, so that's something to consider when I work with a photographer.


On the page for DSW brief he pointed out that the business card close up needs to be more readable so thats something to re-photograph. Also the angle is really dodgy, too slanted.


Some advice on what to do about the wording here.




Again he thinks I should emphasise that this product has gone to shelves, which I didn't do. This will again let me stand out.

All in all, the surgery was incredibly useful, the attention to detail and the amount of words I used being particularly helpful advice. He also gave me some help on rephotographing my work which will be highly useful.

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