Final portfolio

Open publication - Free publishing

This is my final portfolio (at least in layout) but some of the photos need changing and editing to make them a bit more consistent. Ultimately I'm happy with the layout.

The logo I had on the front was just too much and I prefer it with understated green stripes a lot more.

les morts boards

Open publication - Free publishing

I thought I'd post the boards for Les Morts here, because they're of interest in terms of strategy. They propose guerilla and viral advertising as a cheap and clever way of promoting mine and Daisy's business, plus show all of the branding, logos and designs I've been working with as part of the company.

End Of Year Show proposals

These are a few potential layouts for the end of year show based on feedback from Lorenzo in terms of what they should contain. All prints are at least A1, except some that are drops. They are based on the Les Morts stuff, because I want t use the space at the end of year show to promote this company.

Pop-up failure

OK, so we didn't sell anything at the pop-up shop. I'd be worried if I didn't know there were several factors tat made sales incredibly unlikely anyway: The location meant very little passing trade, plus it was tooked in a corner that hardly anyone was aware of. Most of the clientele were students and unwilling to spend much on anything in the shop. Only cheap items did well.

EXIT event

I went to the exit event this evening to see what it was about. It was difficult to apply any of the things that were there specifically on my case. It was mostly for people that were planning on staying Leeds, obviously I wasn't as I have to move home and ake on more responsibiltiy as a parent.

I did spend a lot of time with Jonathan Smith from Glue Marketing, who gave me a lot of sage advice and encouragement. He basically recommended that setting up my own business was a good thing. He recommended that I come up with a name for the business rather than just using my own name. This is something to take on board and perhaps something that I will take up as I start collaborating and working with friends form the North East.

One Nine Four

I visited One Nine Four in Gateshead yesterday which was very insightful. Colin, the owner of the business started One Nine Four on his own to try and create a more professional vibe to attract clients.

He applied for a space in 'the shed' a projects in gateshead that gives spaces to creatives for free. It was really advantageous to him and allowed him to build a business with relatively few overheads. His business is growing and he's looking for placements, so I said I'd send a pdf over in the next couple of weeks. I'm hopeful that this is a real opportunity to get a placement over summer, I really got on with him and his studio environment and vibe is really positive and relaxed whilst sill ebing really dedicated and hard-working. I think that the course here has drilled a mentality into me that means I'd work really well here, so I'm not sure if I'll get this sorted by the time it comes to PPD hand in, but I'll post what happens on here anyway!

Les Morts trial run

Myself and Daisy made the decision to trial the Ouija t-shirt and the brand at the pop-up shop. We've had a lot of compliments and interest in buying what we're selling on facebook.

Unfortunatley the pop-up shop is in a bad location and I'm not sure the clientele are likely to spend £20. (that's another point, looking at all the shops online and the quality of our t-shirts, we're going to sell them at £25 outside of the pop-up shop, but we've had to reduce the price for the shop).

Thankfully, if they don't do well, no one is going to know, it's not publicised, and therefore we can just go away and plan better.